e-infrastructure Roadmap for Open Science in Agriculture

A bibliometric study

The e-ROSA project seeks to build a shared vision of a future sustainable e-infrastructure for research and education in agriculture in order to promote Open Science in this field and as such contribute to addressing related societal challenges. In order to achieve this goal, e-ROSA’s first objective is to bring together the relevant scientific communities and stakeholders and engage them in the process of coelaboration of an ambitious, practical roadmap that provides the basis for the design and implementation of such an e-infrastructure in the years to come.

This website highlights the results of a bibliometric analysis conducted at a global scale in order to identify key scientists and associated research performing organisations (e.g. public research institutes, universities, Research & Development departments of private companies) that work in the field of agricultural data sources and services. If you have any comment or feedback on the bibliometric study, please use the online form.

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Title

Marketing high quality Thai organic products in Europe? An exploratory approach

en
Abstract

In an international trade context, environmental elements (e.g. the introduction of organic agriculture) and the role of the country of origin could influence the demand in the market of destination. This study aims at describing how qualitative research methods may help deepen knowledge regarding interest towards organic products imported from Thailand, specifically Kamut (R) wheat, organic rice and tapioca. In the case of Kamut- based-products 21 individual interviews were conducted with Italian large scale retailers, whereas in the case of products based on Thai rice and tapioca, 4 focus groups comprising of European consumers from Germany, Greece, Italy, and Scotland were administered. The individual and group interviews were recorded, transcribed and analysed using a qualitative approach. In both cases a list of semantic categories was created, explained and supported by analysing the discussions using content analysis techniques. According to these results, survey participants did not know much about these products, especially about tapioca. In general, Thai Organic rice was perceived by the interviewed consumers as a 'different type' of rice and tapioca as a 'new food product'. Kamut (R) wheat was also perceived by the interviewed retailers as a 'new product'. The survey participants tend to favour the product's nutritional aspects, as the most relevant attributes followed by taste and smell, as well as a series of social and environmental benefits. The information obtained could be useful in further exploration of this topic, but it needs to be tested with a quantitative approach.

en
Year
2010
en
Country
  • IT
  • TH
  • GB
  • DE
Organization
  • Univ_Bologna (IT)
  • James_Hutton_Inst (UK)
  • Humboldt_Univ_Berlin (DE)
  • Thammasat_Univ (TH)
  • Univ_Trento (IT)
Data keywords
  • knowledge
  • semantic
en
Agriculture keywords
  • agriculture
en
Data topic
  • information systems
  • semantics
en
SO
LOOKING EAST, LOOKING WEST: ORGANIC AND QUALITY FOOD MARKETING IN ASIA AND EUROPE
Document type

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Institutions 10 co-publis
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    e-ROSA - e-infrastructure Roadmap for Open Science in Agriculture has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 730988.
    Disclaimer: The sole responsibility of the material published in this website lies with the authors. The European Union is not responsible for any use that may be made of the information contained therein.